OpenX

The following presents a guideline on how OpenX standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:

IFRAME Code

Original Code

You should have received some IFRAME code from OpenX that looks similar to the following example:

<iframe id=’bd538533′ name=’bd538533′ src=’https://d1.openx.org/afr.php?campaignid=875126&what=300×250&cb=INSERT_RANDOM_NUMBER_HERE’ frameborder=’0′ scrolling=’no’ width=’300′ height=’250′>
<a href=’https://d1.openx.org/ck.php?n=t97d86345&cb=INSERT_RANDOM_NUMBER_HERE’ target=’_blank’>
<img src=’https://d1.openx.org/avw.php?campaignid=875126&what=300×250&cb=INSERT_RANDOM_NUMBER_HERE&n=t97d86345’ border=’0′ alt=” /></a>
</iframe>

Modified Code

What you need to do is modify the URL in the <IFRAME> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:

<iframe id=’bd538533′ name=’bd538533′ src=’https://d1.openx.org/afr.php?campaignid=875126&what=300×250&cb=%%CACHEBUSTER%%’ frameborder=’0′ scrolling=’no’ width=’300′ height=’250′>
<a href=’%%CLICK_URL_UNESC%%https://d1.openx.org/ck.php?n=t97d86345&cb=%%CACHEBUSTER%%’ target=’_blank’>
<img src=’https://d1.openx.org/avw.php?campaignid=875126&what=300×250&cb=%%CACHEBUSTER%%&n=t97d86345’ border=’0′ alt=” /></a>
</iframe>

Note

The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.

Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.

<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>