How do Lotame Click trackers work?
Lotame collects First and Third-Party Data online via the use of Lotame pixel tags, cookies and other technologies. A Lotame pixel creates/checks for persistent cookies such as bkdc, bku, _cc_dc, _cc_id, _cc_cc, _cc_aud. If the user has these cookies they are updated, if the user doesn’t have these cookies they are created.
These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
How do I add a click tracker to my campaign?
You should have received some HTML code from Lotame that looks similar to the following example:
<img src="https://bcp.crwdcntrl.net/5/c=2587/b=98754687" width="1" height="1"/>To track clicks on a 3rd party creative you should modify the tag to remove the HTML as shown below. Additional changes are highlighted, The resulting tag should look similar to the following example:
https://bcp.crwdcntrl.net/5/c=2587/b=98754687?NOTE:
The addition of the ? is required to ensure that the the pixel returns the original destination URL after firing.
The pixel should then be appended to the ad tag after the click macro as shown by the highlighted change, The resulting tag should look similar to the following example:
<ins class="dcmads" style="display:inline-block;width:300px;height:250px"
data-dcm-placement="N884.sitename/F87536.879654872"
data-dcm-rendering-mode="iframe"
data-dcm-https-only
data-dcm-resettable-device-id="">
data-dcm-click-tracker="%%CLICK_URL_UNESC%%https://bcp.crwdcntrl.net/5/c=2587/b=98754687?"
<script src="https://www.googletagservices.com/dcm/dcmads.js"></script>
</ins>Its important to test all creative after adding a click tracker, if the click was successfully recorded in Google Ad Manager you should get the below:
This is an intermediate preview page that confirms your click can be successfully recorded by Google. This preview page will not be seen when served live on publisher sites. Instead, a click will be recorded by our servers and then immediately redirected to the destination page.
Destination URL: https://bcp.crwdcntrl.net/5/c=2587/b=98754687?www.google.com
The Destination URL should include your Lotame pixel.