On November 4th 2019 Google quietly released a new set of release notes recommendations, included within this release is a new GPT passback recommendation that may cause concern for some publishers. The use of definePassback() and defineOutOfPagePassback() is now actively discouraged, since these functions behave synchronously and may be blocked by certain browsers. The new ..
Category : Publishers
The below code snippet will dynamically request ads based on the Ad slot size (e.g Ad Slot: 300×250, Ad requested 300×250), this can be used to passback when you are unsure what slot the passback will be served into. This method supports iframes and safe frames, replace XXX with the ad unit you want to ..
The counting macro will allow Google Ad Manager (GAM, DFP) to count clicks together with the third-party ad server. If this counting macro is not inserted within the third party tag, the click will only be registered in the third-party ad server, without being counted in Google Ad Manager. Almost all tags support third-party click ..
How do Lotame Click trackers work? Lotame collects First and Third-Party Data online via the use of Lotame pixel tags, cookies and other technologies. A Lotame pixel creates/checks for persistent cookies such as bkdc, bku, _cc_dc, _cc_id, _cc_cc, _cc_aud. If the user has these cookies they are updated, if the user doesn’t have these cookies ..
Type Dimensions Filesize Initial load Subload 1 x 1 200 kb 200 kb 1100 kb 120 x 600 40 kb 40 kb 200 kb 160 x 600 40 kb 40 kb 200 kb 200 x 200 40 kb 40 kb 200 kb 200 x 250 40 kb 40 kb 200 kb 300 x 250 40 ..
Type Name Dimensions 1×1 1 x 1 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Small Square 200 x 200 Square 200 x 250 Standard Rectangle Banner (MPU) 300 x 250 300 x 480 300 x 480 Standard Half Page (DMPU) 300 x 600 Standard Banner (MMA) 320 x 50 Large Standard Banner (MMA) ..