The following presents a guideline on how AdPilot standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:

JavaScript Code

Original Code

You should have received some JavaScript code from AdPilot that looks similar to the following example:

<script src=”[timestamp]” type=”text/javascript” language=”JavaScript”>
<a href=”[timestamp]” target=”_top”>
<img src=”[timestamp]” border=”0″ width=”300″ height=”250″ /></a>

Modified Code

What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:

<script src=”” type=”text/javascript” language=”JavaScript”>
<a href=”%%CLICK_URL_UNESC%%” target=”_top”>
<img src=”” border=”0″ width=”300″ height=”250″ /></a>


The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.

Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.

<a href="%%CLICK_URL_UNESC%%">link</a>
<a href="">link</a>