The following presents a guideline on how eyeReturn standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:

JavaScript Code

Original Code

You should have received some JavaScript code from eyeReturn that looks similar to the following example:

<script type="text/javascript" src="https://voken.eyereturn.com/?5876498&click=[INSERT AD SERVER CLICK REDIRECT HERE]&params=[INSERT TIME STAMP / RND NUMBER HERE]"></script>

Modified Code

What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:

<script type="text/javascript" src="https://voken.eyereturn.com/?5876498&click=%%CLICK_URL_ESC%%&params=%%CACHEBUSTER%%"></script>


The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.

Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.

<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>