The following presents a guideline on how EyeWonder standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:
JavaScript Code
Original Code
You should have received some JavaScript code from EyeWonder that looks similar to the following example:
<script language="JavaScript1.1" src="https://cdn4.eyewonder.com/cm/js/8745-15879-9744-1?mpt=[CACHEBUSTER]&mpvc="></script>
<noscript>
<a href="https://cdn4.eyewonder.com/cm/ck/8745-15879-9744-1?mpt=[CACHEBUSTER]">
<img src="https://cdn4.eyewonder.com/cm/bn/8745-15879-9744-1?mpt=[CACHEBUSTER]" alt="Click here for reservations" border="0">
</a>
</noscript>Modified Code
What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
<script language="JavaScript1.1" src="https://cdn4.eyewonder.com/cm/js/8745-15879-9744-1?mpt=%%CACHEBUSTER%%&mpvc=%%CLICK_URL_ESC%%"></script>
<noscript>
<a href="%%CLICK_URL_UNESC%%https://cdn4.eyewonder.com/cm/ck/8745-15879-9744-1?mpt=%%CACHEBUSTER%%">
<img src="https://cdn4.eyewonder.com/cm/bn/8745-15879-9744-1?mpt=%%CACHEBUSTER%%" alt="Click here for reservations" border="0">
</a>
</noscript>HTML Code
Original Code
You should have received some HTML code from EyeWonder that looks similar to the following example:
<script language="Javascript" type="text/javascript">
var clickTagFramePrepend1342325="[ewclickthru]";
</script>
<script language="Javascript" type="text/javascript" id="ew1342325_wrapper" src="https://cdn.eyewonder.com/8745/15879/9744/1/wrapper.js"></script>
<noscript>
<body><div style="position:relative; z-index:1" align="center">
<a href="https://www.eyewonderlabs.com/ct.cfm?ewbust=0&guid=0&ewadid=92257&eid=1342325&file=https://cdn.eyewonder.com/8745/15879/9744/1/NOSCRIPTfailover.jpg&pnl=MainBanner&type=0&name=Clickthru-NOSCRIPT&num=1&time=0&diff=0&clkX=&clkY=&click=https://www.eyewonder.com" target="_blank">
<img width="300" height="250" src="https://cdn.eyewonder.com/8745/15879/9744/1/NOSCRIPTfailover.jpg" border="0" alt="" />
</a>
<div style="position:absolute;top:0px;left:0px;z-index:2;display:none">
<img src="https://cdn.eyewonder.com/8745/15879/9744/1/ewtrack.gif?ewadid=92257" border="0" width="1" height="1" />
</div>
<div style="position:absolute;top:0px;left:0px;z-index:3;display:none">
<img src="https://cdn.eyewonder.com/8745/15879/9744/1/ewtrack_f.gif?ewadid=92257" border="0" width="1" height="1" />
</div></div></body>
</noscript>Modified Code
What you need to do is modify the URL in the <SCRIPT> and <A> tags as shown by the highlighted changes, The resulting tag should look similar to the following example:
<script language="Javascript" type="text/javascript">
var clickTagFramePrepend1342325="%%CLICK_URL_UNESC%%[ewclickthru]";
</script>
<script language="Javascript" type="text/javascript" id="ew1342325_wrapper" src="https://cdn.eyewonder.com/8745/15879/9744/1/wrapper.js"></script>
<noscript>
<body><div style="position:relative; z-index:1" align="center">
<a href="%%CLICK_URL_UNESC%%https://www.eyewonderlabs.com/ct.cfm?ewbust=0&guid=0&ewadid=92257&eid=1342325&file=https://cdn.eyewonder.com/8745/15879/9744/1/NOSCRIPTfailover.jpg&pnl=MainBanner&type=0&name=Clickthru-NOSCRIPT&num=1&time=0&diff=0&clkX=&clkY=&click=https://www.eyewonder.com" target="_blank">
<img width="300" height="250" src="https://cdn.eyewonder.com/8745/15879/9744/1/NOSCRIPTfailover.jpg" border="0" alt="" />
</a>
<div style="position:absolute;top:0px;left:0px;z-index:2;display:none">
<img src="https://cdn.eyewonder.com/8745/15879/9744/1/ewtrack.gif?ewadid=92257" border="0" width="1" height="1" />
</div>
<div style="position:absolute;top:0px;left:0px;z-index:3;display:none">
<img src="https://cdn.eyewonder.com/8745/15879/9744/1/ewtrack_f.gif?ewadid=92257" border="0" width="1" height="1" />
</div></div></body>
</noscript>Note
The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.
Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.
<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>