The following presents a guideline on how Mediaplex standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:
JavaScript Code
Original Code
You should have received some JavaScript code from Mediaplex that looks similar to the following example:
<script language=”JavaScript1.1″ src=”https://altfarm.mediaplex.com/ad/js/6589-35897-3569-1?mpt=CACHEBUSTER&mpvc=”>
</script>
<noscript>
<a href=”https://altfarm.mediaplex.com/ad/ck/6589-35897-3569-1?mpt=[CACHEBUSTER]” >
<img src=”https://altfarm.mediaplex.com/ad/bn/6589-35897-3569-1?mpt=[CACHEBUSTER]” alt=”Click Here” border=”0″>
</a>
</noscript>Modified Code
What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
<script language=”JavaScript1.1″ src=”https://altfarm.mediaplex.com/ad/js/6589-35897-3569-1?mpt=%%CACHEBUSTER%%&mpvc=%%CLICK_URL_ESC_ESC%%>
</script>
<noscript>
<a href=”%%CLICK_URL_UNESC%%https://altfarm.mediaplex.com/ad/ck/6589-35897-3569-1?mpt=%%CACHEBUSTER%%“>
<img src=”https://altfarm.mediaplex.com/ad/bn/6589-35897-3569-1?mpt=%%CACHEBUSTER%% alt=”Click Here” border=”0″>
</a>
</noscript>Note
The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.
Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.
<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>