The following presents a guideline on how Sizmek standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:
JavaScript Code
Original Code
You should have received some JavaScript code from Sizmek that looks similar to the following example:
<script src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=5845412&PluID=0&w=300&h=250&ord=[timestamp]"></script>
<noscript>
<a href="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=5845412&Page=&PluID=0&Pos=8795" target="_blank"><img src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=5845412&Page=&PluID=0&Pos=8795" border=0 width=300 height=250></a>
</noscript>Modified Code
What you need to do is modify the URL in the <SCRIPT> and <A> tags as shown by the highlighted changes, The resulting tag should look similar to the following example:
<script src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=5845412&PluID=0&w=300&h=250&ord=%%CACHEBUSTER%%&ucm=true&ncu=$$%%CLICK_URL_UNESC%%/images/invisible.gif$$"></script>
<noscript>
<a href="%%CLICK_URL_UNESC%%https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=5845412&Page=&PluID=0&Pos=8795" target="_blank"><img src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=5845412&Page=&PluID=0&Pos=8795" border=0 width=300 height=250></a>
</noscript>IFRAME Code
Original Code
You should have received some IFRAME code from Sizmek that looks similar to the following example:
<iframe src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=5845412&PluID=0&ai=9875467&t=1&w=300&h=250&ord=%n&ifrm=2&ucm=true" width=300 height=250 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000">
</iframe>Modified Code
What you need to do is modify the URL in the <IFRAME> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
<iframe src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=5845412&PluID=0&ai=9875467&t=1&w=300&h=250&ord=%%CACHEBUSTER%%&ifrm=2&ucm=true&ncu=$$%%CLICK_URL_UNESC%%/images/invisible.gif$$" width=300 height=250 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000">
</iframe>IMG Code
Original Code
You should have received some IMG code from Sizmek that looks similar to the following example:
<a href="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=5845412&Page=&PluID=0&Pos=8795" target="_blank"><img src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=5845412&Page=&PluID=0&Pos=8795" border=0 width=300 height=250></a>Modified Code
What you need to do is modify the URL in the <A> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
<a href="%%CLICK_URL_UNESC%%https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=5845412&Page=&PluID=0&Pos=8795" target="_blank"><img src="https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=5845412&Page=&PluID=0&Pos=8795" border=0 width=300 height=250></a>Note
The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.
Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.
<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>