The following presents a guideline on how SiteScout standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:
JavaScript Code
Original Code
You should have received some JavaScript code from SiteScout that looks similar to the following example:
<script language="JavaScript" src="http://ads.sitescout.com/tag.jsp?pid=DF84HJ8&w=300&h=250&rnd=[CACHE-BUSTING-ID-HERE]&sid=[SUB-ID-HERE]&xurl=[ENCODED-URL-HERE]&cm=[CLICK-MACRO-URL-HERE]"></script>
Modified Code
What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
<script language="JavaScript" src="https://ads.sitescout.com/tag.jsp?pid=DF84HJ8&w=300&h=250&rnd=%%CACHEBUSTER%%&sid=&xurl=%%REFERRER_URL%%&cm=%%CLICK_URL_UNESC%%"></script>
Note
The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.
Use %%CLICK_URL_UNESC%%
at the beginning of a link. Use %%CLICK_URL_ESC%%
when the click-tracker is the parameter of another URL.
<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>