AdTech Ad Inspector allows you to monitor and view Google Publisher Tag (GPT) ad units and their associated targeting on web pages (such as ad unit code, ad size, and custom targeting), The extension should work on all GPT instances that utilise the standard ad tagging library. This application uses Open Source components from the ..
Author : cganc
We’ve launched a brand new AdTinker and Preview tool! Test your adtags, passbacks and other JavaScript, CSS, HTML or CoffeeScript online with AdTinker code editor. Click here to try AdT..
On November 4th 2019 Google quietly released a new set of release notes recommendations, included within this release is a new GPT passback recommendation that may cause concern for some publishers. The use of definePassback() and defineOutOfPagePassback() is now actively discouraged, since these functions behave synchronously and may be blocked by certain browsers. The new ..
The below code snippet will dynamically request ads based on the Ad slot size (e.g Ad Slot: 300×250, Ad requested 300×250), this can be used to passback when you are unsure what slot the passback will be served into. This method supports iframes and safe frames, replace XXX with the ad unit you want to ..
The counting macro will allow Google Ad Manager (GAM, DFP) to count clicks together with the third-party ad server. If this counting macro is not inserted within the third party tag, the click will only be registered in the third-party ad server, without being counted in Google Ad Manager. Almost all tags support third-party click ..
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How do Lotame Click trackers work? Lotame collects First and Third-Party Data online via the use of Lotame pixel tags, cookies and other technologies. A Lotame pixel creates/checks for persistent cookies such as bkdc, bku, _cc_dc, _cc_id, _cc_cc, _cc_aud. If the user has these cookies they are updated, if the user doesn’t have these cookies ..
Name Provider Domain Purpose Expiry Type _cc_aud Lotame crwdcntrl.net Collects and stores Lotame audience data. 269 days HTTP Cookie _cc_cc Lotame crwdcntrl.net Collects anonymous user session data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. Session HTTP Cookie _cc_dc ..