The following presents a guideline on how 24/7 RealMedia standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:
What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.
%%CLICK_URL_UNESC%% at the beginning of a link. Use
%%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.
<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a> <a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>