Standard Display Ad Sizes

TypeNameDimensions
Ad placement thumbnail1×11 x 1
Ad placement thumbnailSkyscraper120 x 600
Ad placement thumbnailWide Skyscraper160 x 600
Ad placement thumbnailSmall Square200 x 200
Ad placement thumbnailSquare200 x 250
Ad placement thumbnailStandard Rectangle Banner (MPU)300 x 250
Ad placement thumbnail300 x 480300 x 480
Ad placement thumbnailStandard Half Page (DMPU)300 x 600
Ad placement thumbnailStandard Banner (MMA)320 x 50
Ad placement thumbnailLarge Standard Banner (MMA)320 x 100
Ad placement thumbnailLarge Standard Banner (MMA)336 x 280
Ad placement thumbnailStandard Leaderboard728 x 90
Ad placement thumbnailStandard Billboard970 x 250

Top Performing Banner Ad Sizes

  • 300 × 250 – Medium rectangle
  • 300 × 600 – Half page or large skyscraper
  • 320 × 50 – Mobile leaderboard
  • 336 × 280 – Large rectangle
  • 728 × 90 – Leaderboard

Most Common Display Ad Sizes

  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 200 x 200 – Small Square
  • 200 x 250 – Square
  • 300 x 250 – Inline Rectangle
  • 300 x 600 – Half-Page Ad
  • 320 x 50 – Mobile Leaderboard
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 970 x 90 – Large Leaderboard

According to Google, these are the most common ad sizes. On top of that, we compiled a list of the current top performing banner ad sizes.

Less Common Display Ad Sizes

  • 200 x 250 – Square
  • 200 x 200 – Small Square
  • 336 x 280 – Large Rectangle
  • 468 x 60 – Banner