Type | Name | Dimensions |
1×1 | 1 x 1 | |
Skyscraper | 120 x 600 | |
Wide Skyscraper | 160 x 600 | |
Small Square | 200 x 200 | |
Square | 200 x 250 | |
Standard Rectangle Banner (MPU) | 300 x 250 | |
300 x 480 | 300 x 480 | |
Standard Half Page (DMPU) | 300 x 600 | |
Standard Banner (MMA) | 320 x 50 | |
Large Standard Banner (MMA) | 320 x 100 | |
Large Standard Banner (MMA) | 336 x 280 | |
Standard Leaderboard | 728 x 90 | |
Standard Billboard | 970 x 250 |
Top Performing Banner Ad Sizes
- 300 × 250 – Medium rectangle
- 300 × 600 – Half page or large skyscraper
- 320 × 50 – Mobile leaderboard
- 336 × 280 – Large rectangle
- 728 × 90 – Leaderboard
Most Common Display Ad Sizes
- 120 x 600 – Skyscraper
- 160 x 600 – Wide Skyscraper
- 200 x 200 – Small Square
- 200 x 250 – Square
- 300 x 250 – Inline Rectangle
- 300 x 600 – Half-Page Ad
- 320 x 50 – Mobile Leaderboard
- 336 x 280 – Large Rectangle
- 728 x 90 – Leaderboard
- 970 x 90 – Large Leaderboard
According to Google, these are the most common ad sizes. On top of that, we compiled a list of the current top performing banner ad sizes.
Less Common Display Ad Sizes
- 200 x 250 – Square
- 200 x 200 – Small Square
- 336 x 280 – Large Rectangle
- 468 x 60 – Banner