The following presents a guideline on how Smart Adserver standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:
JavaScript Code
Original Code
You should have received some JavaScript code from Smart Adserver that looks similar to the following example:
<SCRIPT LANGUAGE=”JavaScript1.1″ SRC=”https://ww392.smartadserver.com/call/adj/…/[timestamp]/no?[countgo]”></SCRIPT>
<NOSCRIPT>
<a href=”https://ww392.smartadserver.com/call/jumpi/…/[timestamp]/no?” target=”_blank”>
<img src=”https://ww392.smartadserver.com/call/adi/…/[timestamp]/no?” border=”0″></a>
</NOSCRIPT>Modified Code
What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:
<SCRIPT LANGUAGE=”JavaScript1.1″ SRC=”https://ww392.smartadserver.com/call/adj/…/%%CACHEBUSTER%%/no?%%CLICK_URL_ESC%%”></SCRIPT>
<NOSCRIPT>
<a href=”%%CLICK_URL_UNESC%%https://ww392.smartadserver.com/call/jumpi/…/%%CACHEBUSTER%%/no?” target=”_blank”>
<img src=”https://ww392.smartadserver.com/call/adi/…/%%CACHEBUSTER%%/no?” border=”0″></a>
</NOSCRIPT>Note
The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.
Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.
<a href="%%CLICK_URL_UNESC%%https://www.google.com">link</a>
<a href="https://www.google.com?rd_url=%%CLICK_URL_ESC%%">link</a>