Smart Adserver

The following presents a guideline on how Smart Adserver standard and rich media tags should be edited to count clicks in Google Ad Manager. In order to track clicks follow the procedure below:

JavaScript Code

Original Code

You should have received some JavaScript code from Smart Adserver that looks similar to the following example:

<SCRIPT LANGUAGE=”JavaScript1.1″ SRC=”…/[timestamp]/no?[countgo]”></SCRIPT>
<a href=”…/[timestamp]/no?” target=”_blank”>
<img src=”…/[timestamp]/no?” border=”0″></a>

Modified Code

What you need to do is modify the URL in the <SCRIPT> tag as shown by the highlighted changes, The resulting tag should look similar to the following example:

<a href=”%%CLICK_URL_UNESC%%…/%%CACHEBUSTER%%/no?” target=”_blank”>
<img src=”…/%%CACHEBUSTER%%/no?” border=”0″></a>


The ad server recognises the [timestamp] placeholder and will automatically replace it with a cache buster. It is not necessary to convert it to the %%CACHEBUSTER%% macro manually.

Use %%CLICK_URL_UNESC%% at the beginning of a link. Use %%CLICK_URL_ESC%% when the click-tracker is the parameter of another URL.

<a href="%%CLICK_URL_UNESC%%">link</a>
<a href="">link</a>